Our Leadership Team

Travis Rhyan

Travis Rhyan

President & CEO

In 2012, Travis Rhyan became a pioneer within the transportation industry, launching 10-4 Systems. Drawing from his experience in logistics and transportation, he focused his passion for technology to drive a company that increased efficiency as well as reduced carbon emissions in trucking. Rhyan is a thought leader in the transportation world, and inspires not only his team, but the transportation community to think outside the box in order to implement innovations.

Loren Burnett

Loren Burnett

Chief Operating Officer &
Chief Financial Officer

Loren Burnett is a serial entrepreneur and business leader who has founded and led software and technology companies for the past 25 years as CEO, COO and CFO. He has founded five tech companies, raised over $165 mil in funding, led one IPO and 15 M&A transactions and had three exits netting shareholders over $350 mil in gains. Loren serves on the board of the Colorado Clean Tech Industry Association. He is a mentor for the CU New Venture Challenge and was a mentor for Techstars Boulder.

Jeremy Estep

Jeremy Estep

Executive Vice President of Sales

Jeremy brings more than 15 years of experience in the transportation industry, including work with DHL, SMC3, and now his role as EVP of Sales for 10-4. His extensive knowledge of the modes of transportation and the integration of technology into these modes, allows him to advise a number of market leaders on technology strategy.

Gordy Ferguson

Gordy Ferguson

Vice President of Business Development

Gordy Ferguson brings more than 19 years of experience in the transportation field. He started his career at CH Robinson and has also owned his own brokerage. He is currently responsible for working with National Carriers, Private Fleet Carriers, Top 3PL’s and Fortune 500 Shippers. He also works with each of these groups to maximize their benefits from the 10-4 technology. He is a co-founder of 10-4 Systems and has a passion for creating automation within the supply chain industry.

Nick Cheever

Nick Cheever

Vice President of Technology

Nick has over 15 years of experience in product development, particularly in a technical leadership role. He has been the lead for multiple SaaS-based platforms and has a proven track record of executing intuitive and technically-savvy solutions. Currently Nick oversees the devops, product, creative, and development groups at 10-4 systems as they disrupt the transportation industry by providing big data logistical solutions.

Jim Heide

Jim Heide

Vice President of Administration

Jim Joined 10-4 in 2014 and oversees contracts and pricing for sales. With more than 25 years in the transportation and warehousing industry an extensive background in operations, project management, and business development, Jim brings a wealth of knowledge and experience to the organization. Over the years, he has done everything from drive a truck to managing operations for a region of 42 warehouses.

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